Pranav Chandra
About
Career Overview
I'm a recent graduate from the University of Iowa with degrees in Marketing, Finance, and Risk Management, and a certificate in International Business. I’ve built experience through internships at Omnicom and Praxis EMR, and by running my own music marketing business, developing expertise across a variety of marketing channels.
From developing OOH strategy on the Uber account to building SEO plans and Google Ads campaigns, I’ve developed a hybrid skill set that blends strategic thinking with hands-on execution. I’m excited to bring this perspective into a full-time marketing or strategy role where I can continue growing, learning, and driving impact.
Education
Academic Achievements
Bachelor's in Marketing, Finance, and Risk Management & Insurance
Certificate in International Business
Coursework in Consumer Behavior, Digital Marketing, and International Marketing
Google Ads Search Certification, Microsoft Ads Search Certification
Experience
My Professional Experiences
OOH Marketing Intern
Omnicom - Uber Account
Worked alongside account executives to support nationwide campaigns for Uber, contributing to media planning, vendor negotiations, market research, and recap decks. Gained exposure to high-level strategy and execution across out-of-home formats.
Marketing Intern
Praxis EMR
Built SEO strategies and managed Google Ads campaigns to boost inbound traffic. Collaborated with developers and content teams to optimize pages, run A/B tests, and improve paid search performance.
Founder
Pranav Music Management
Created a music marketing business that helped 100+ artists grow their reach through influencer partnerships and social media campaigns. Led TikTok, YouTube, and Instagram strategies tailored to the pop, hip-hop, and indie scenes.
My Work
Campus Uber One for Students - OOH Campaign
As part of my internship at Omnicom, I supported the launch of a Uber One for Students mobile billboard campaign that ran across 40+ college campuses. The campaign featured geofenced trucks that targeted high-traffic student areas, promoting Uber’s discounts on rides and food delivery.
I assisted with media planning and vendor coordination, working closely with Do It Outdoors to execute localized strategies. The campaign generated 147,000+ clicks and over 12.9 million impressions, achieving a 3.96% CTR — far exceeding industry averages.
Clipping Accounts - Social Media
I run several successful clipping accounts that edit and repurpose long-form videos into short-form, trend-aligned content for platforms like YouTube Shorts, TikTok, and Instagram Reels. I identify high-performing moments from podcasts and creator content, repackage them to align with current trends, and optimize for watch time and shareability.
By staying ahead of evolving platform algorithms and social behavior, I’ve consistently driven strong engagement and growth — generating millions of views across multiple channels. My role spans editing, titling, trend research, and analytics review to inform what content to clip and how to present it.
StockX Campaign Concept (School) - Media Strategy
Created an anti-bot campaign concept for StockX focused on reclaiming sneaker culture for real people. The campaign addresses growing frustration over bots dominating product drops by encouraging real-world participation through a city-wide poster activation.
The concept uses guerrilla-style OOH posters placed in high-traffic areas with QR codes that rewarded the first few scanners with exclusive drops or promo codes. Messaging emphasized the human experience — challenging people to prove they're not bots by physically engaging with the city.
Praxis EMR – SEO & Search Performance Strategy
During my internship at Praxis EMR, I supported SEO initiatives aimed at increasing visibility for their AI-powered electronic medical records software. I helped optimize key landing pages, including those targeting high-intent search queries like “AI in healthcare,” “template-free EHR,” and “AI medial records.”
My work included conducting keyword research, analyzing competitive rankings, and recommending on-page improvements to boost organic traffic. These changes contributed to stronger SERP performance and improved click-through rates for priority pages on the website.
Pranav Music Management – Artist Marketing & Strategy
I launched a music marketing company where I managed one artist end-to-end, overseeing their digital presence, release strategy, social media growth, and overall brand development. I handled distribution timelines, creative direction, and content rollouts across platforms, building an authentic fanbase through consistent positioning and targeted engagement.
Alongside management, I ran promotional campaigns for over 100 independent artists across genres like pop, hip-hop, and indie. This included influencer placements, playlist pitching, and viral content strategies across TikTok, Instagram, and YouTube. Each campaign was customized to match the artist’s sound with the right audiences and digital trends to maximize reach and impact.
